GHOST
CUSTOMER INTELLIGENCE / 2026
CASE FILE 01 — ACTIVE BUYER TRACE
Your customer contacted you and 3 competitors. Here’s what happened next.
GHOST runs the same high-intent buying scenario through your sales process and your competitors’ — then shows you who wins, who loses, and why.
EXHIBIT A / SAMPLE GHOST SCORE
The buyer journey has a paper trail.
AUDIT WINDOW: 14 DAYS
YOUR BUSINESS
62
3 critical conversion failures observed
CATEGORY LEADER
89
Fast response • Clear framing • Defined next step
T+00:04:17
Buyer received first meaningful response from competitor.
LOG_0147
OPERATIONAL SEQUENCE
How GHOST works
01
Deploy the scenario
We build a credible ready-to-buy scenario around the stakes, objections, timing, and decision criteria of your actual customers.
02
Trace every response
Every handoff, reply, delay, and decision is time-stamped and compared against equivalent paths through the competitive set.
03
Receive the evidence
You receive the evidence, competitive benchmarking, findings, and prioritized corrections.
EXHIBIT B / COMPETITIVE TIMELINE
Four paths. One buying scenario.
T+00:00
Inquiry submitted to all four firms
ALL OPEN
T+00:04
Category leader responds and attempts contact
ADVANTAGE
T+00:23
Category leader identifies buyer priorities
ADVANTAGE
T+00:51
Your business responds
OPEN
T+01:14
Buyer raises a competitive price objection
DECISION POINT
DAY 7
No follow-up received from your team
CRITICAL LEAK
FINDINGS / REVENUE LEAKS
Revenue leaks do not announce themselves.
LEAK_01
Silence at the moment of intent
A qualified buyer receives no proactive ownership or follow-up.
LEAK_02
A premium without a reason
The business presents a premium price but fails to clearly communicate why that premium is justified.
LEAK_03
The customer is left to close themselves
The conversation provides information but never establishes a specific next step.
COMMERCIAL REALITY
You already paid for the lead.
Your website, advertising, referrals, reputation, and sales team got the customer to raise their hand. GHOST shows you what happens after that.
Who responds.
Who earns trust.
Who explains the premium.
Who asks for the business.
Who follows up.
Who gets forgotten.
You don’t need more leads if the ones you already have are quietly walking to a competitor.
INTELLIGENCE OPTIONS
GHOST Snapshot vs GHOST Audit
GHOST SNAPSHOT
See what happened.
One controlled customer journey benchmarked against your competitive set.
$995
Point-in-time intelligence • Competitive comparison • Executive findings
1 client journey + competitive benchmark
GHOST AUDIT
See what keeps happening.
Multiple controlled journeys designed to expose repeatable revenue leaks, execution gaps, and inconsistencies across the sales process.
$2,995
RECOMMENDED
Pattern analysis • Competitive benchmarking • Full evidence report • Executive review
Multiple client journeys + competitive benchmark
WHAT YOU RECEIVE
Evidence timeline
GHOST Score
Competitive benchmark
Revenue leaks
Priority fixes
Multi-location and enterprise testing available by scope.
EVIDENCE STANDARD
One interaction reveals. Repetition confirms.
A single controlled journey shows exactly what happened in that buying scenario. Multiple journeys allow GHOST to distinguish isolated events from repeatable patterns across your sales process.
OBSERVED
Seen in one tested journey.
REPEATED
Observed across multiple journeys.
PATTERN
Persists across people, channels, or scenarios.
METHOD / CONTROLLED CONDITIONS
No guesswork. Just controlled comparison.
Every path begins with the same buyer profile, urgency, and commercial context. We don’t grade personalities or rely on vague impressions. We document what the buyer experiences, preserve the evidence, and benchmark the outcome against the market.
INDUSTRIES SERVED
Luxury automotive / specialty auto
Private healthcare / aesthetics
Remodeling / premium home services
Dealerships / specialty retail
Venues / private clubs
Other high-ticket sales teams
If one lost inbound customer is worth thousands, GHOST is built for your business.
COMMON SIGNAL ENVIRONMENTS
90-DAY VALIDATION
90
days to validate the fixes that matter — with a second buyer trace, not a status meeting.
ILLUSTRATIVE / GHOST SCORE
63 → 82
ILLUSTRATIVE / FOLLOW-UP
31 → 86
ILLUSTRATIVE / CRITICAL LEAKS
3 → 0
END OF PRELIMINARY REPORT
Your next customer is already comparing you.
Find out what they experience before your competitor does.
GHOST / CUSTOMER INTELLIGENCE
CONFIDENTIAL • 2026