CASE FILE 01 — ACTIVE BUYER TRACE
GHOST runs the same high-intent buying scenario through your sales process and your competitors’ — then shows you who wins, who loses, and why.
EXHIBIT A / SAMPLE GHOST SCORE
CASE WINDOW / 14–21 DAYS
OPERATIONAL SEQUENCE
How GHOST works
01
Deploy the scenario
Build one credible, ready-to-buy scenario.
02
Trace every response
Time-stamp every response and decision.
03
Receive the evidence
Receive the evidence, benchmark, and priority fixes.
EXHIBIT B / SELECTED COMPETITIVE TRACE
Same buyer. Two very different paths.
Both businesses received the same high-intent inquiry. What happened next was not the same.
10:03 AM
Same high-intent inquiry submitted
YOUR BUSINESS
10:51 AM
First response
48 MIN TO RESPONSE
12:06 PM
Conversation ends without a defined next step
DAY 7
No follow-up
CRITICAL LEAK
10:07 AM
Personalized first response
4 MIN TO RESPONSE
10:35 AM
Two specific appointment options offered
DAY 7
Observation window closes
FIRST RESPONSE
DEFINED NEXT STEP
FOLLOW-UPS
Same commercial opportunity. Same buyer profile. Different execution.
SELECTED TRACE / FULL CASE EVIDENCE RETAINED
BROADER COMPETITIVE SET
This is one comparison path.
FINDINGS / REVENUE LEAKS
Revenue leaks do not announce themselves.
LEAK_01
Silence at the moment of intent
A qualified buyer receives no proactive ownership or follow-up.
LEAK_02
A premium without a reason
The business presents a premium price but fails to clearly communicate why that premium is justified.
LEAK_03
The customer is left to close the sale
The conversation provides information but never establishes a specific next step.
COMMERCIAL REALITY
You already paid for the lead.
Your website, advertising, referrals, reputation, and sales team got the customer to raise their hand. GHOST shows you what happens after that.
Who responds.
Who asks for the business.
Who earns trust.
Who follows up.
Who explains the premium.
Who gets forgotten.
You don’t need more leads if the ones you already have are quietly walking to a competitor.
INTELLIGENCE OPTIONS
GHOST Snapshot vs GHOST Audit
GHOST SNAPSHOT
OBSERVATION WINDOW / 7 DAYS
One controlled customer journey benchmarked against your competitive set.
$995
Evidence timeline • GHOST Score • Competitive benchmark
1 client journey + competitive benchmark
GHOST AUDIT
CASE WINDOW / 14–21 DAYS
Multiple controlled journeys designed to expose repeatable revenue leaks, execution gaps, and inconsistencies across the sales process.
$2,995
RECOMMENDED
Evidence timeline • GHOST Score • Competitive benchmark • Revenue leaks • Priority fixes
Multiple client journeys + competitive benchmark
Multi-location and enterprise testing available by scope.
METHOD / EVIDENCE STANDARD
One interaction reveals. Repetition confirms.
Every path begins with the same buyer profile, urgency, and commercial context. GHOST documents observable behavior and uses repeated testing to separate isolated events from repeatable patterns.
OBSERVED
Seen in one tested journey.
REPEATED
Observed across multiple journeys.
PATTERN
Persists across people, channels, or scenarios.
No guesswork. Just controlled comparison.
INDUSTRIES SERVED
If one lost inbound customer is worth thousands, GHOST is built for your business.
Luxury automotive / specialty auto
Private healthcare / aesthetics
Remodeling / premium home services
Dealerships / specialty retail
Venues / private clubs
Other high-ticket sales teams
90-DAY VALIDATION
90
days to validate the fixes that matter — with a second buyer trace, not a status meeting.
ILLUSTRATIVE / GHOST SCORE
63 → 82
ILLUSTRATIVE / FOLLOW-UP
31 → 86
ILLUSTRATIVE / CRITICAL LEAKS
3 → 0
END OF PRELIMINARY REPORT
Your next customer is already comparing you.
Find out what they experience before your competitor does.
Run GHOST on My Business
GHOST / CUSTOMER INTELLIGENCE
CONFIDENTIAL • 2026